New year, new marketing trends!

With 2022 just around the corner (phew), it’s time to start looking ahead to new marketing trends and what to expect for 2022, as we leave 2021 far behind us!

Therefore, we’ve covered some of the top marketing trends for the new year to help you have a head-start against your competitors and begin the new year on the front foot. 

So, let’s take a closer look at some of the marketing trends for 2022 below. 

Featured Snippets and No-Click Searches 

For years, the goal of SEO has been to get your listing to ‘position number one’ in search results. However, going into the new year, the end-goal changes to visibility as ‘position zero.’ In other words, ‘position zero’ refers to Google’s featured snippet, and it looks as though 2022 marketing trends are prioritizing it. 

Unlike other search engine entries, featured snippets are separated by a small box located at the top of the SERP. Most importantly, this box contains additional and relevant information...

Nowadays, the importance of quality content trumps the quantity of content you may have on your website.

Google considers many factors when determining website rankings on the SERP, and fresh content is one of the most important of these when SEO is concerned. As a digital marketer, my team understands the importance of this and like to ensure that you do too.

But how do you decide between which content should be updated and which should be removed completely? And why? We’re sharing our thoughts below!

Why Would You Remove Content In The First Place?

The famous saying ‘Content is King’ still rings true to this day. Though the way content is ranked and how it gets traffic has changed over the years. Google’s algorithm has placed importance on some factors while removing the significance of other factors.

However, it is unnecessary to remove content in every case, but we’ll touch on that next. Where content is no longer relevant, attracting new traffic, converting visitors, or havin...

Identifying your brand message is an integral part of having a successful marketing strategy. 

Routed in figuring out what you want to say and who you want to say it to, your brand message can be thought of as the communicative bridge between you and your customer.

But why does brand message matter?

Think of your favorite brands – those that you feel most connected to, most represented by, and most aligned with. That connection, representation and alignment comes down to the brand’s key message. 

Yes, you like their product or service but it’s likely that numerous other companies provide the same product or service. It’s also likely that what swayed you, as a consumer, to choose one brand over another is their messaging, their voice, their communication. 

In fact, Sprout Social Index found in a recent survey on what makes brands memorable, that 40% of consumers said memorable content, 33% said distinct personality and 32% said compelling storytelling – none of which are possible w...