New year, new marketing trends!

With 2022 just around the corner (phew), it’s time to start looking ahead to new marketing trends and what to expect for 2022, as we leave 2021 far behind us!

Therefore, we’ve covered some of the top marketing trends for the new year to help you have a head-start against your competitors and begin the new year on the front foot. 

So, let’s take a closer look at some of the marketing trends for 2022 below. 

Featured Snippets and No-Click Searches 

For years, the goal of SEO has been to get your listing to ‘position number one’ in search results. However, going into the new year, the end-goal changes to visibility as ‘position zero.’ In other words, ‘position zero’ refers to Google’s featured snippet, and it looks as though 2022 marketing trends are prioritizing it. 

Unlike other search engine entries, featured snippets are separated by a small box located at the top of the SERP. Most importantly, this box contains additional and relevant information...

Nowadays, the importance of quality content trumps the quantity of content you may have on your website.

Google considers many factors when determining website rankings on the SERP, and fresh content is one of the most important of these when SEO is concerned. As a digital marketer, my team understands the importance of this and like to ensure that you do too.

But how do you decide between which content should be updated and which should be removed completely? And why? We’re sharing our thoughts below!

Why Would You Remove Content In The First Place?

The famous saying ‘Content is King’ still rings true to this day. Though the way content is ranked and how it gets traffic has changed over the years. Google’s algorithm has placed importance on some factors while removing the significance of other factors.

However, it is unnecessary to remove content in every case, but we’ll touch on that next. Where content is no longer relevant, attracting new traffic, converting visitors, or havin...