Nowadays, the importance of quality content trumps the quantity of content you may have on your website.

Google considers many factors when determining website rankings on the SERP, and fresh content is one of the most important of these when SEO is concerned. As a digital marketer, my team understands the importance of this and like to ensure that you do too.

But how do you decide between which content should be updated and which should be removed completely? And why? We’re sharing our thoughts below!

Why Would You Remove Content In The First Place?

The famous saying ‘Content is King’ still rings true to this day. Though the way content is ranked and how it gets traffic has changed over the years. Google’s algorithm has placed importance on some factors while removing the significance of other factors.

However, it is unnecessary to remove content in every case, but we’ll touch on that next. Where content is no longer relevant, attracting new traffic, converting visitors, or havin...