Authority Weekend Sprint · For high-consideration local businesses
Be the name they already trustbefore they walk into your showroom.
One weekend. We install the authority content system and the lead follow-up system inside your business, publish three videos, test the whole flow end to end, and hand it to your team with the SOPs. You own it Monday morning. $8,500 — founding price, first three clients.
Apply for a 20-minute fit callOne client per metro. If yours is taken, or you're not a fit, I'll tell you on the call.
Ninety seconds
Or hear it from me instead.
Who this is for
This is built for one kind of business.
Not every local business. This one:
- $2M to $15M in annual revenue, and growing right now.
- One closed sale is worth $8,000 or more. The math only works when a single customer pays for the whole thing.
- Your buyer researches for weeks before they contact anybody.
- Trust and perceived expertise decide the sale, not price alone.
- You sell into a local market, with a sales team or an owner who sells.
- Someone will appear on camera. Usually that's you.
This works for high-consideration local businesses — remodeling, HVAC, roofing, solar, pools, high-end retail — anywhere the buyer researches for weeks and trust decides the outcome, not price alone. The examples on this page come from spa and hot tub dealers, because that's the category I'm taking my first three founding clients in and the one I can talk about in the most detail. The system is the same one whatever you sell. If your category is on that list, book the call and I'll tell you straight whether I'm ready for you yet.
The problem
The sale is mostly decided before your phone rings.
Nobody spends $15,000 on a spa cold. They spend four to twelve weeks reading first. The forum thread about shells that crack in year three. The lifetime warranty from a brand that left the country in eighteen months. The neighbour whose pump failed just out of warranty and nobody would come out to look at it. The delivery that turned out to need a crane nobody had mentioned.
They are not researching hot tubs. They are researching who to trust with $15,000.
By the time they contact you, that decision is largely made. Your salesperson isn't opening the sale — they're walking into the last five percent of a decision that got made on a phone at nine at night, weeks earlier, by someone you've never met.
That isn't a lead problem. It's a trust-transfer problem. And the dealer who shows up during those weeks — answering the exact questions the buyer is typing — is the one who gets to be the safe choice.
The mechanism
Two systems. Neither one works alone.
Almost everything sold to dealers is half of this: content with no follow-up, or follow-up with nothing pulling anyone in. The weekend installs both, wired together.
The authority system
What your buyers actually search and ask, turned into a twelve-month topic map, then filmed as videos that answer those questions the way you'd answer them standing next to the spa. Published on a channel rebuilt to turn a viewer into an inquiry. This is what does the trust work while you're asleep.
The follow-up system
Attention is worthless sitting in a voicemail box on a Saturday. A qualification form, immediate-response and follow-up sequences, a CRM pipeline with a named owner on every lead, and a written SOP so whoever answers your phone knows exactly what happens and how fast. Tested with a real submission before I leave.
Ads are a different job. Ads rent attention that still has to be sold, and the meter stops the day you stop paying. This doesn't replace your ads — it lowers how much selling is left to do by the time somebody arrives.
Operator proof — not client proof
I'm not an agency. I'm an owner who did this in his own business.
I own a brick-and-mortar business selling recumbent trikes — a $3,000 to $12,000 product most people have never heard of, in an industry with margins that would make you laugh.
I built it to seven figures. A YouTube channel of about fifteen thousand subscribers did most of the heavy lifting: it educated buyers, built trust, and made the sales conversation dramatically easier. People flew in from other states to buy in person from a shop in Sacramento, because they'd been watching me for a year before they ever called.
I still run Google and Facebook ads. Ads generate traffic that still has to be sold. Educational video helps buyers pre-sell themselves. That difference is the whole thesis of the weekend.
Fifteen thousand subscribers was never the point. What mattered was who they were and what they did next.
The one thing I don't have yet
Thirty years of coaching business owners. What I don't have yet is a hot tub dealer I can name.
This exact offer — this weekend, this system, this category — is new. My earlier work was under privacy terms and in other industries, so I'm not going to dress it up as proof of this. That's the same blurring I'd call out in anybody else.
So the first three clients run as founding clients: the sprint gets recorded, baseline numbers get captured before we start, and there are 30-, 60- and 90-day results interviews published whether the numbers are good or bad. No requirement that you say something nice. If you want to be one of the three, say so on the call.
If you need a named dealer in your category before you'll move, I'd rather you wait for one. If you'd rather be the one everybody else waits for, that's what the next twenty minutes are about.
SHIFT
I wrote the book this is built on.Authority Shift argues that you don't have to be great at every job in your business — you have to build a business that's great at the things that matter. The weekend is the first chapter, installed in two days instead of read in an evening.
What ships
What exists Sunday night that didn't exist Friday.
The product is not three videos. The videos are the visible proof that the system is live. What you're actually buying is an installed authority, buyer-education, qualification and follow-up operating system — handed to your team.
- Positioning and category angleThe one sentence that says why you, written, approved by you, and live on your site.
- Twelve-month buyer topic mapBuilt from what your buyers actually search and ask — not what an agency guesses. You never wonder what to talk about again.
- Three published videosFilmed, edited, titled, thumbnailed and live before the weekend is over.
- Rebuilt YouTube channelHomepage, banner, About section, playlists and CTAs, set up to turn a viewer into an inquiry.
- Lead capture and qualification formLive on your site, so you know who you're talking to before the conversation starts.
- Immediate-response and follow-up sequencesWhat happens in the first five minutes, and on day one, day three and day seven.
- CRM pipeline and lead ownership rulesStages defined, and a human name attached to every lead. Nothing sits unclaimed.
- Everything testedEvery form, notification, link and automation, with a real submission pushed all the way through.
- Team SOPWritten: responding, tagging, booking, tracking. So it doesn't live in anyone's memory.
- Recorded handoff trainingYour team can rewatch it — and so can whoever you hire next year.
- Thirty-day publishing calendarWhat goes out and when, already filled in.
- Measurement dashboardBaseline captured before we start, so you can see what actually moved.
All of it is handed over.
Credentials, files, templates, SOPs, raw footage. There is no piece of this that only keeps working if you keep paying me. That's deliberate — a system you don't own isn't an asset, it's a subscription.
How does twelve things fit in a weekend? Because the slow parts aren't the human parts. Research that used to take a strategist three weeks — every question your buyers ask, sorted into a year of topics — takes an afternoon now. One filming day gets multiplied into descriptions, shorts, email copy and site copy. I'm not a developer; I'm an owner who worked out where the pieces go and built my own lead system because I couldn't afford to hire anyone to build it for me. Everything a customer will actually see gets read by a human first. Mine.
The weekend
Exactly how it runs.
A build with a start time and a finish time. You learn the system as we build it, which is the only reason your team can keep it running Monday.
The sprint is finished only when all five are true
- Three videos are live.
- You have approved the positioning.
- Lead flow works end to end, from form submission to booked call.
- Your team can operate the system without me.
- Every credential, file, template and SOP is handed over.
If those five aren't true by Sunday night, it isn't done, and the guarantee below applies.
Fit
I turn down more of these than I take.
Not modesty. One client per metro means every yes costs me every other business in that market, so I'd rather be honest early than sell you something that won't work.
This is for you if
- You're between $2M and $15M, and growing.
- One closed sale is worth $8,000 or more to you.
- Someone in the business will get on camera. Usually the owner.
- You can decide without a committee.
- You'll give me access to the channel, CRM and calendar for the weekend.
- You can give up one weekend, and about forty minutes a week after that.
This isn't for you if
- You want a strategy document instead of an installed system.
- Nobody will appear on camera. I can build everything else. I can't be you.
- You're not growing. This makes a growing business bigger; it doesn't fix a shrinking one.
- You want a vendor to own it so you never have to think about it.
- You need to see client case studies first. I don't have them yet, and I'm not going to pretend otherwise.
- You want somebody to blame if it doesn't work.
What it costs
$8,500. Here's exactly what that buys and what happens if I miss.
Paid in full, or two payments of $4,500. Nothing longer than that — a build this short shouldn't need financing. That rate is for a drivable metro — Sacramento, Stockton–Modesto, the Bay Area, Reno, Fresno. Outside that radius it's $12,500 plus travel, because it costs me two extra days and a flight.
$8,500 is the founding price, and it's for three founding clients. They pay it because the work gets documented in public: the sprint is recorded, your baseline numbers are captured before I start, and there are 30-, 60- and 90-day results interviews that get published whether the numbers are good or bad. You're trading privacy for price.
When the third of those interviews publishes, the sprint goes to $12,500 regional, or $16,500 plus travel elsewhere. That's the price from then on. No other discounts, ever — if I'd cut the price for you, I'd cut it for the dealer across town too.
That's less than most dealers spend on one month of ads that stop working the day the card stops. The videos we publish Saturday night are still answering buyers' questions in three years.
One client per metro, and here's what "metro" means: the U.S. Census Metropolitan Statistical Area your showroom sits in. Sacramento–Roseville–Folsom is one market. Reno is a different one. Once a dealer in your MSA has run a sprint, I turn down the next business that calls from that MSA — because I can't make two companies the trusted name in the same place, and selling it twice would make the whole thing worthless. I'll tell you on the call whether yours is already claimed.
It guarantees delivery and completion — not your revenue. Anyone guaranteeing you sales is guessing with your money, because they don't control whether you show up on camera, approve things, keep publishing, or answer your phone. You do.
Publish on the cadence we set — one video a month is the floor — and work your leads through the system we install. If at ninety days you can't point to a single qualified inquiry you'd have lost without it, I come back and run a second weekend at no charge.
Not a refund. I'd rather fix it than take your money and leave you exactly where I found you. And notice what it asks of you, because that's the honest half: I can only make that promise if you do the two things that decide whether any of this works.
Run the math on gross profit, not revenue
Most of what this installs isn't about finding you new buyers. It's about not losing the ones you already have. The quote that went quiet. The deposit nobody ordered against. The form filled in on a Saturday that got a call back on Tuesday. You don't need two extra sales to justify the weekend — you need one you were already going to lose.
Use what you actually keep, not the invoice total. Revenue math is vanity; profit math is a decision.
The honest answers
What owners ask me.
$8,500 is a lot for a weekend.
It's priced on what it installs, not on hours. Twelve assets, live and tested, owned by you outright. If one closed sale is worth $8,000 to $25,000 to you, the question isn't whether $8,500 is a lot — it's whether the system produces one more sale than you'd have got otherwise. If you don't believe it will, don't buy it. And if I don't deliver by Sunday night, you owe nothing.
We already run ads.
Good — keep running them. So do I. Ads rent attention that still has to be sold, and they stop the moment you stop paying. This does a different job: it lowers how much selling is left by the time somebody walks in, and it keeps working after the campaign ends. The two compound. Video also makes your ads cheaper to convert, because the person clicking has already met you.
I don't want to be on camera.
Almost nobody does, and the ones who say they're fine usually aren't. You're not performing. I ask questions, you answer them the way you would to a couple standing in front of a spa. The first ten minutes are awkward and then you forget the camera is there. But I'll be straight with you: if literally nobody in the business will go on camera, this isn't for you. I can build every other piece. I can't be the person your market trusts.
We already have a marketing company.
Most of them sell posting — activity, measured in outputs. Ask yours two questions: what happens to an inquiry that comes in at 9pm on a Saturday, and what's our reason to be watched rather than scrolled past. If they have good answers, stay. If they don't, this fills exactly that gap, and it hands you the system rather than renting it to you. It's a two-day build, not a retainer, so it doesn't have to replace anyone.
YouTube takes too long.
It does if you're chasing subscribers. We're not. We're answering the specific questions your buyers type in the weeks before they spend $15,000 — which is search behaviour, not entertainment. Those videos get found by people already shopping, and they keep getting found for years. What I won't tell you is that three videos change your business in thirty days. Three videos are the start of a system; the thirty-day calendar and the topic map are what make it compound.
I need to think about it.
Reasonable. Think about the right thing though: it's usually the economics, the timing, or whether you believe I can execute. Tell me which one on the call and I'll give you a straight answer instead of a follow-up sequence. The only thing that changes with time is whether your metro is still open.
Do you have client results I can look at?
No. Not yet, and I'm not going to dress up my own business as a client case study. What I have is operator proof: I built a seven-figure business selling an unfamiliar $3,000 to $12,000 product using exactly this mechanism. My first three clients are founding clients, documented properly, with results published whether they're good or bad. If you need to see somebody else's numbers before you move, wait — and I'll come back to you when I have them.
What happens after the weekend?
You own everything and you can run it yourself — that's what the SOP, the calendar and the recorded training are for. If you want me to keep holding the cadence and build the system out further, there's a ninety-day program for that. I'll only bring it up if the sprint went well and you've actually kept publishing.
Next step
Apply for a 20-minute fit call
Five questions, then my calendar. On the call I'll ask how your buyers research you, what one closed sale is worth in gross profit, and who'd be on camera. If your metro is taken or you're not a fit, I'll say so and you'll have lost twenty minutes.
